We’re using Kickstarter, a crowdfunding platform, to raise the funds needed to create Define the Line. As many of you know, Tina and I have bootstrapped our business. This means that we have not used any loans or grants to help us with the operations and sustainability of simplyHR (and yes to be completely honest it has been a little rough, but we’re on the up and up). We both invested in the company when we first started and have been growing and surviving without any other financial support.
Kickstarter is a platform that allows both the creator (us) and those interested in supporting the project (you) to test the waters first. In a nutshell, here is how our Kickstarter will work:
Kickstarter page for Define the Line is created – to tell the world about our project and see how many people we can get to support the project.
People (you) that are interested in receiving a copy of the comic book, want to see themselves as a character, get their name in the comic book, or be a company sponsor, will select a reward that most appeals to them and pledge an amount to support the project.
Funding is all-or-nothing. No one will be charged for a pledge towards Define the Line unless it reaches its total funding goal.
Project is funded (we all do a happy dance!) and we start working on creating Define the Line.
Our funding goal is $10,000. Here’s a quick breakdown of where the funds will go:
The average amount that people pledge on Kickstarter projects is $50.
We’ll have rewards as low as $3 (you get a sticker, yay!) all the way up to $3,500 (on-site training for you and your team!) and all sorts of goodies in between. Our favorite reward is the Break Room Kit ($99). This reward level gets you 5 copies of Define the Line, 5 stickers, a digital version, AND our Workplace Harassment toolkit.
Is there a specific reward that you’d like to see? Still feeling confused about how Kickstarter works? Please let us know!
You can contact Nikki at Nikki@simplyHRpartners.com.
As always, thank you all for your support and for being part of an empowered community that is daring to Define the Line!!
Your fav HR peeps,
Tina & Nikki
Want to know when you'll be able to pre-order a copy of Define the Line!? Make sure to get your name on our mailing list HERE!